To identify and apprehend those responsible for the mayhem, police have obtained the security footage.
The marauding swarm had already dispersed by the time the police arrived. The looters disappeared into the nearby streets and parking lots nearly as fast as they had appeared. The spectators then formed a ‘flash mob’ of looters and rushed a nearby 7-Eleven. On August 15 around 12:40am a street takeover initiated at Figueroa and El Segundo. "I am, however, now a big fan of Chad Ochocinco.‘Flash Mob’ Looters Ransack Convenient Store after Street Takeover "It's not that often that I am blown away by a celeb or an athlete," said Natalie Svider, who works for a digital marketing agency in Los Angeles. In some instances, a few celebrities and athletes have managed to use social networking to help resurrect their images.Īmong them is Chad Ochocinco, the brassy wide receiver for the Cincinnati Bengals. "So in order to rise above the noise, you have to be outrageous and controversial." "The new PR is about fame that starts and stops with everything that people hear about you," said Laermer, who talks about the trend in his new book, 2011: Trendspotting. It's all part of the growing school of thought that controversy, or titillation, helps a celebrity's career by getting him or her noticed, said Richard Laermer, a New York publicist. Personal lessons are being taught/learned."Īnd actress Demi Moore, this: "Grabbing my hubby and putting on my birthday suit.
Singer John Mayer, for example, recently posted this: "If you ever see me out and about and I'm punching myself in the pants, leave me be. , a site that tracks some of the more questionable or buzz-worthy things celebrities Tweet, attests to that. More often, though, Hollywood types are more than happy to share what some might consider too much information. Teen pop star Miley Cyrus recently stopped Tweeting because she grew weary of tabloids using material she posted. Sometimes, the celebrity is the one who loses interest in social networking. He recently dropped a former New York Knick (Stephon Marbury) and a current one (Nate Robinson) because, he said, they were none of those things.
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"It comes down to the interest factor," said Allen Chen, a 30-year-old university worker from Yonkers, N.Y., who follows several professional athletes and authors on Twitter and thinks the best are "funny, entertaining and snarky." On Twitter, she follows everyone from burlesque performer Dita Von Teese to basketball star Shaquille O'Neal - but recently dropped author Margaret Atwood because she thought Atwood was "mind-blowingingly boring."įor a lot of fans, blandness - not controversy - spells the kiss of death these days. "It's a way to understand that they are human," said April Francis, 26, of Chicago, who works as an "identity consultant," which includes helping clients with wardrobe, branding and public-relations matters. "It's in your words, so you can't say, 'Well, I was misquoted.' "įor all the obvious dangers, though, "microblogging" - as such communication is known - can be worth the risks: Fans enjoy such direct access to public figures and can be loyal to those who excel at it.Īnd an occasional online stumble can actually make celebrities seem more real. "But there may be a tendency, even for really high-profile people, to forget that any content you post online is a public statement - and that it is as public as any television or print interview," said Nancy Flynn, a corporate consultant who heads the Ohio-based ePolicy Institute. One might argue that some celebrities, athletes and politicians have done a good job of making fools of themselves for a long time without social networking. Sometimes, such warnings center on protecting reputations other times, they're about keeping sensitive information from leaking.
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Such postings are prompting more universities, professional teams and even movie studios to try to clamp down on the content their stars put online.Īt the least, celebrities of all kinds are being encouraged to think before they post.
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